Influencer Marketing Awards (IMA) are annual awards given to individuals, brands, and organizations that have demonstrated excellence in influencer marketing. The awards recognize the best campaigns, influencer partnerships, and tactics in the influencer marketing industry. The awards ceremony usually features keynote speakers, networking opportunities, and other events designed to celebrate the achievements of the industry. The awards help to set the standard for influencer marketing and encourage companies and individuals to continue to push the boundaries of what is possible in this rapidly growing field.
By using platforms like YouTube, Instagram, Facebook, and others, content creators—artists, storytellers, and subject matter experts—have offered creative individuals who would not have otherwise received the recognition they deserved an opportunity to flourish. As audiences trust them, these influencers are using social media platforms today to spread trends through their content. According to numerous reports, the business is expected to expand rapidly over the next few years. The ETBrandEquity.com Influencer Marketing Awards are an endeavour to honour those who have contributed to the success of this sector and to recognise the growing tribe of digital content producers who are responsible for defining the direction of digital media in India.
Agencies, Brands, Digital Content Creators, and Influencers who have added value for their customers and consumers are eligible for the prizes.
The competition is open to any entity with a registered office in India, including sole proprietorships, partnerships, public companies, private companies, HUFs, trusts, non-profit organisations, small and medium-sized enterprises, and other organisations. It is also open to brands, media agencies, influencer marketing firms, social media platforms, and short video apps.
– Entries must show how an idea is unique to or enhanced by the digital environment, how a work originates from online platforms, and how associated technologies are creatively used to convey a brand message.
– The Idea/Concept, Creativity and Innovation, Strategy and Execution, and ROI/Results will be the main judging criteria. (For exact questions, see Form.)
– As long as the categories selected are appropriate, there is no overall restriction to the number of times the same piece of work may be submitted.
– All outstanding campaigns created, released, and promoted between December 1, 2021, and December 31, 2022, are eligible for the competition. However, campaigns that began before the specified deadline but finished the majority of their work between December 1, 2021, and December 31, 2022, may also be nominated.
– If you entered the Influencer Marketing Awards (prior edition) but lost in the category you entered. Afterward, if the campaign was active between December 1, 2021, and December 31, 2022, you may resubmit your candidature. Please provide evidence of effect and supporting documentation to support the claim.
– Starting on February 15, 2023, the following sum will be subject to a late fee of Rs. 1000 per entry.
WHO SHOULD ENTER
- Content Creators
- Influencers
- Brands
- Media Agencies
- Influencer Marketing Agencies
- Social Media Platforms
- Short Video Apps
SIX REASONS TO ENTER THE INFLUENCER MARKETING AWARDS
- Valuable exposure
- Celebrate/ Motivate your team’s efforts
- Get noticed by the clients and partners
- Highlight award-winning talent to help attract new business
- Set New Benchmarks
- Make a dent in the market
FAQ
Who can enter?
Any proprietorship, partnership, public business, private company, HUF, Trust, NGO, SME, or other registered Indian organisation, as well as brands, media agencies, influencer marketing agencies, social media platforms, and short video apps are eligible to enter the tournament.
Is a firm represented by a jury member allowed to enter the competition?
Yes. The jury members are prohibited from evaluating their own company’s work, nevertheless.
What are the important dates?Early Bird Deadline: January 20, 2023
Last Date for Entry Submission: February 14, 2023
Jury Meet: March, 2023
Shortlist Announcement: March, 2023
Awards Night: March , 2023
What are the eligibility requirements?
Campaigns designed, released, and promoted between December 1, 2021, and December 31, 2022 are eligible for the competition.
How many campaigns or submissions may I submit under various categories?
Organizations and individuals are permitted to submit numerous submissions for the same campaigns as long as they adhere to the category specification.
Is there a cost associated with submitting entries?
There is a submission cost, which is noted on the category page next to each category, and it is applicable to all entries.
Is there any discount?
Yes, there is a flat 20% discount for early bird entries that are submitted till January 20, 2023.
There are also the following regular discounts:
10-20 entries: 10% Discount
21+ entries: 15% Discount
50+ Entries: 20% Discount
What format should I use when submitting my entry?
The length of a submission, which should not exceed 300 words, must include Idea/Concept, Creativity and Innovation, Strategy and Execution, and ROI/Results. (Use the form.)
Depending on the category, the work sample may change. Therefore, it can either include links to online content like web pages, websites, videos, AVs, sample advertising, infographics, or mobile applications or printed materials like white papers or company publications.
