What you will discover is a way to take advantage of Wikipedia’s popularity and search prominence in order to build passive, recurring, and authoritative connections to content (which I assume probably sounds pretty good, too).
How To Get Links From Wikipedia
Several factors make getting links to your website from Wikipedia quite advantageous.
This guide will walk you through manually obtaining Wikipedia links for your commercial website.
Is it better to hire a professional like Wiki Wookiee to handle all the hard work for you rather than spending your time learning how to develop these links?
Is Wikipedia Backlinks Good For SEO?
One of the most reputable and authoritative websites on the internet, Wikipedia greatly aids SEO.
delivering users with comprehensive, high-quality information on practically any subject they can imagine.
A backlink to Wikipedia from a website of this stature informs Google that you can be relied upon and that your content is pertinent to the subject.
It also implies that if users click on the link to learn more about the subject they are interested in, you might get a lot of traffic from Wiki.
If other high authority websites realise that you are cited on Wikipedia, they can start linking to you as a trustworthy source.
Where Research Is Done Is On Wikipedia
Many bloggers, journalists, students, and other people in charge of creating information for the Web use a mix of Google and Wikipedia to investigate a subject. This is demonstrated by a few useful graphs.
Wikipedia receives a lot of traffic; according to Compete, there are over 60+ million visits each month.
Many Of These Visitors Link At Wikipedia
However, as Wikipedia does not follow external links, getting your link on a Wikipedia page is probably not going to give your site any significant direct ranking advantages.
But frequently, when conducting research, people may link to an appropriate resource they’ve found within a Wikipedia article instead of just the Wikipedia page itself. Additionally, some subjects are studied and linked to regularly.
This gives you a highly effective way to “pitch” your content to a broad audience of people who are engaged in relevant research.
The Details: Four Steps to Using This Strategy for Your Benefit
This method, like all quality link building attempts, includes the risk of relative or total failure from the perspective of link acquisition, which is a key point to keep in mind. It also demands a certain amount of time and resources. The importance of “doing your research” is due to this. Here are four stages to using Wikipedia as a link-building strategy that works for you:
Step 1: Define a Short But Broad Query Set
Choosing the right topic page for your link is the first stage in the procedure. This comes before actually producing the content since, in the end, it should be customized for the target audience, which we’ll cover in more detail in step three.
Here, we just want to conduct some quick keyword research. First, we need to quickly compile a list of general keywords related to our topic. Utilizing tools like the Google Keyword Tool, a Blogs Year profile, or a variety of other sources, we may do this. You should go back and spend more time studying keyword research and information architecture if you’re having trouble coming up with a list of related keywords for your topic. The site has some useful information, and a membership to SEO Book Training is always a wise choice.
After that, you should trim down the list a bit so that you’re left with 20 to 50 terms that indicate subjects for which you can develop a solid resource.
For example, if you were trying to utilize this method for a website that dealt with legal problems, you might have started with a number of high traffic keywords but later realized that “legal debt advice” isn’t a good one because you aren’t knowledgeable about that field of law. As you make your final list, consider the following:
- Is this topic or question well-liked?
- Is this pertinent to my website, my company, and the knowledge base of my organization?
- Can we produce a reliable article on this subject?
Step 2: Identify Heavily Trafficked Pages Where Wikipedia Ranks
When you have a decent collection of target queries, you need to figure out which of them will match up with a popular Wikipedia article that ranks for a phrase for which you might develop a resource. There are a few excellent tools available for this use.
SEMRush is the first resource. Finding competitive insights is easy with SEM Rush. In this instance, we’re interested in seeing which natural search terms Wikipedia.org ranks for:
The list above is obviously not very helpful for our law blog, but the illustration above offers you a fair idea of the kind of information SEMRush may provide. You can quickly learn:
- Ranking Of A Wikipedia Page
- The Proportion Of Visitors It Brings In For That Keyword
- The Volume Of Traffic The Search Generates
The second two indicators are undoubtedly estimations, but they provide a decent starting point for figuring out which Wikipedia pages are the most popular and roughly how much traffic they receive. The next step is to export the list of keywords that SEMRush has provided. (NOTE: For this step, a SEMRush subscription is required to see any keywords other than the ten most popular.) They’re reasonably priced, and I personally utilize the white labeled tool that comes with an SEO Book Training Membership. You may learn more about the SEO Book tool here.
You wish to go through this data and find phrases related to yours after you have an Excel dump of this data (SEMRush returns thousands of pages of query data for Wikipedia). Probably the simplest way to do this is to download a free Blogs Year trial, import the data into our tool, and search the database for some of your terms:
Here, we can see that Blogs Year is returning every result from our list that contains the words law or legal. This enables us to quickly view the information that relates to our site.
This particular data set is also rather simple to sort through in Excel (if you’re not an Excel whiz, check out Josh Dreller’s series on excelling at Excel; it’s excellent and really detailed).
From here, we should look at the Wikipedia article or pages that appear to be the most intriguing. We can visit the page and look at the different categories of sources that are listed there. Make sure you can produce content that will fit naturally into the Wikipedia page’s context, ideally filling a gap they don’t already have.
Last but not least, it’s a good idea to double verify to make sure the page is actually generating traffic that comes close to what SEMRush projected. Look at the traffic statistics for this Wikipedia page, which are readily available:
Step 3: Create a Resource on the Topic
Now that you’ve chosen a certain page to target for a link, all you need to do is compose an article that is truly authoritative on the subject (seems simple enough). An excellent approach to go about accomplishing this is to look at the resources already linked to on the page you are seeking to gain a link from. Think about how to construct something similar, but which speaks to something missing on the page in question.
Step 4: Insert the Link on the Target Wikipedia Page
Finally, you need to go and inject the link onto the page. Really this can be an art form in its own right. The fast and dirty way to achieve this is to examine the character of the page and try to pick the perfect position for your link, in addition you might consider:
- looking at the discussion
- Viewing the page history
- Looking for sites similar to yours that have Wikipedia listings for similar themes
You can read the following for further details on how to link to Wikipedia:
- The Dosh Dosh’s Guide to Wikipedia Listing (a bit old but much of it seems to still apply)
- SEO Moz’s article on Wikipedia (again an older one, evidently I’m the only person in online marketing still writing about Wikipedia)
- And because I couldn’t locate a third helpful Wikipedia how-to plug in here, I’ll end with a favorite article of mine about outranking Wikipedia in the SERPs.
The best aspect of this is that even if Wikipedia rejects your link, you will still have created a truly valuable resource that you are confident others will find useful (so don’t complain at me if you follow the four steps and an overly zealous Wiki editor deletes your link).
The method described above demonstrates how you can use Wikipedia to acquire some pretty high quality backlinks. The ultimate goal of “link building” and “link baiting” should be to obtain citations from high quality websites; discounting Wikipedia or Twitter as tools that can assist you in link building simply because they started slapping the no follow tag on external links is akin to arguing that you shouldn’t contact potential link prospects via email because all of the correspondence you exchange isn’t indexed by Google.
Consider link construction as a more extensive, all-encompassing, natural process with a range of inputs and outcomes. You can completely disregard a tonne of effective link-building tactics by expecting every action you take to produce links right now.
The most frequently asked queries about Wikipedia Backlinks are shown here.
Where can I find links from Wikipedia?
Purchasing Wikipedia backlinks from Wiki Wookiee is the quickest and easiest way to get them.
Do Wikipedia links improve SEO?
Adding Wikipedia connections to your website is an excellent method to improve its position in Google search results.
Having Wikipedia external links point to your website also assists to increase your page rank.
Hire the greatest SEO expert, such as Wiki Wookiee, to finish this so that Wikipedia doesn’t ban your website.
Why has Wikipedia blocked my domain?
Wikipedia may decide to blacklist your domain for a number of reasons:
- Spam behavior on Wikipedia reported using IP address
- Concerned about your editing or linked to a domain name that has been used in an unsavory manner
- Associated with a Wikipedia contributor account that has been flagged for spamming links to inaccurate information
- Your name has been blocked because it was deemed to be harmful on the account.
- using a VPN or similar proxy-based service to hide IP addresses
It is relatively simple to report or block IP addresses, websites, or contributor Wikipedia accounts for problematic behavior or spam contributions.