DIY SEO: 9 Powerful Techniques To Rank in Google

The DIY SEO highlight? These strategies do not require an SEO agency. If you are doing your own SEO and wish to achieve higher rankings, I recommend viewing this video.

Also Read:- Improve Your SEO With ChatGPT- Create Topical Clusters And Visualize

Here are some of the interesting things you will discover in the video:

First, I’ll provide you with a list of words that you can add to your title tag to increase your organic CTR.

Next, you’ll learn a clever technique for discovering long-tail keywords (and no, I’m not referring to Google Suggest).

Our third tactic is to decrease your site’s exit rate. I explain why Google may pay close attention to the exit rate of your website and use it as a ranking signal.

Although it is unclear whether Google uses bounce rate as a ranking signal, organic click through rate is undoubtedly used. This is why I’ve devoted an entire tip to assisting you increase clicks.

Next, I will demonstrate not one, but TWO white hat link building strategies. Yes, backlinks are still extremely valuable. Thus, link development is a crucial component of any DIY SEO strategy. And in the video, I outline two incredibly effective strategies.

DIY SEO: 9 Powerful Techniques To Rank in Google – Complete Guide

The world of SEO can seem complex, especially with ever-changing algorithms and expert jargon. However, a DIY approach is possible, especially for small businesses or budding bloggers. Here’s a guide to 9 actionable DIY SEO techniques to help you rank in Google.

Table of Contents

1. Understand Your Audience & Intent

How-to:

Survey your audience or analyze comments/feedback.
Use tools like AnswerThePublic to see what questions people ask in your niche.

Why: By understanding what your target audience is looking for, you can create content that meets their needs.

2. Comprehensive Keyword Research

How-to:

Use free tools like Google Keyword Planner, Ubersuggest, or Keyword.io.
Focus on long-tail keywords which have lower competition but can drive targeted traffic.

Why: Keywords are foundational for SEO. Knowing what terms people use to find content like yours can guide your content strategy.

3. On-Page Optimization

How-to:

Use keywords naturally in title tags, meta descriptions, headers, and throughout content.
Optimize images (reduce file size, use descriptive file names and alt tags).

Why: It helps search engines understand the content of your pages, increasing the chance of ranking higher.

4. Quality Content Creation

How-to:

Write comprehensive, long-form articles.
Update old content regularly.

Why: High-quality content is more likely to be shared, linked to, and rank higher in SERPs.

5. Mobile Optimization

How-to:

Use responsive design.
Test your site’s mobile compatibility using Google’s Mobile-Friendly Test.

Why: With more than half of global web traffic coming from mobile devices, ensuring a seamless mobile experience is crucial.

6. Speed Up Your Website

How-to:

Compress images using tools like TinyPNG.
Use caching plugins.
Minimize the use of unnecessary plugins.

Why: Page load speed is a ranking factor. Faster loading pages offer a better user experience.

7. Secure and Accessible Website

How-to:

Install an SSL certificate to switch from HTTP to HTTPS.
Ensure your website’s robots.txt file is set up correctly.

Why: Google gives preference to secure websites. Moreover, an accessible website is vital for both users and search engine bots.

8. Build Backlinks

How-to:

Guest post on relevant blogs.
Engage in genuine community discussions in your niche and link back to your content where relevant.

Why: Backlinks are a significant ranking factor. They act as ‘votes of confidence’ from one website to another.

9. Measure and Adjust with Analytics

How-to:

Install Google Analytics and Google Search Console.
Monitor your traffic, see which content performs best, and identify where your traffic comes from.

Why: Regularly measuring your results allows you to see what’s working and what needs improvement.

Conclusion:

While professional SEO services can provide advanced strategies and techniques, many foundational SEO practices can be implemented DIY-style. By understanding and applying these nine techniques, you can significantly enhance your website’s organic visibility and ranking in Google. Remember, SEO is a marathon, not a sprint. Patience, combined with consistent effort, will yield results over time.