The most apparent difference between a traditional print billboard and a digital one is the size of the billboard. While the latter is the cheapest option, the size of the sign does not have any bearing on the cost. A 14-foot by 48-foot billboard is seventy-seven percent larger than a ten-and-a-half-foot by thirty-six-foot billboard. The more giant the billboard, the more impressions it will get, so the higher the CPM will be. And, of course, the larger the sign, the better.
The cost of a digital billboard depends on how many people will see it, How much is a billboard near traffic lights and open highways will cost more. While ads in residential neighborhoods will reach fewer people than those in a city center, a billboard near a freeway will be more likely to draw more traffic. Depending on where your billboard is placed, it can cost anywhere from $10,000 to $22,000 for four weeks.
High Number of Billboards
As a rule, the cost of a digital billboard depends on the location. In some cases, the cost is lower in locations with a high number of billboards. This is because billboards are targeted to a particular geographic area. The more targeted your advertising is, the more you will pay. And, if your billboard is in a high-traffic area, you can increase its cost even more.
Although many variables affect the cost of a digital billboard, some of them are beyond your control. For example, if your target audience is high-income, a high-end billboard will cost more than a low-income area. Also, if your budget is limited, you may want to consider other types of advertising. You might want to advertise a product or service that appeals to a higher-income group.
Square Digital Billboard
The cost of a digital billboard may vary depending on the location. Its size also determines how many impressions the billboard will receive. A billboard in the SoHo district of Manhattan costs $18,000 to $30,000, while a billboard on a freeway or secondary road can cost anywhere from three to six million dollars. By comparison, a giant Times Square digital billboard in New York City can cost $10,000 and $22,000.
Traditional Outdoor Unit
While traditional outdoor advertising usually involves a fixed price, digital billboards can be more flexible. A digital billboard’s production and placement schedule can be flexible, allowing you to use it for longer or shorter periods. The installation and management costs of digital billboards are still higher than those of a traditional outdoor unit—the average cost for a digital billboard in a significant market may be $53,000 or more.
The cost of digital billboards varies significantly. In New York City, a billboard may cost $1800, while a billboard in San Francisco can cost anywhere from $6000. The price of a billboard depends on its location and how much it attracts a particular niche market. In rural Arkansas, a billboard will be less expensive than one in a metropolitan area in Chicago.
Most Expensive Digital Billboard
A digital billboard is the most expensive form of outdoor advertising. A single outdoor billboard will cost around $154,000, while a giant outdoor billboard can cost $280,000. While the initial investment may seem small, the cost of a digital billboard can easily exceed six figures. However, the investment for a billboard is worth every penny, so it is worth considering it. For the average advertiser, a digital billboard will produce a return on its investment in a few years.
Traditional billboards are cheaper than digital ones. However, they are less durable than their more modern counterparts. Because they’re made of vinyl, a digital billboard can withstand rough weather conditions. In addition to that, a traditional billboard’s price can range from $12,000 to $32 million for two weeks. And, because it’s not a physical billboard, it is also more expensive than its digital counterpart.