With 2023 just around the corner, it is time to consider planning your dental marketing strategy for next year. Marketing for dentists in 2023 might be tricky.
Since consumer behaviour is rapidly changing due to recession and inflation, It is also a reasonable assumption that dentistry may not be off-season as patients may start to cut off their budget for their dental health.
It may result in dental practices started cutting expenses and may impact their dental marketing plan for 2023.
The good news is these circumstances will not affect your dental marketing strategies for next year.
If this is your first time creating a dental marketing plan, we will help you learn the planning process to evaluate your existing data. We will also assist you in identifying your goals. Lastly, help you check the available resources to achieve your dental marketing goals for 2023.
Step 1: Identify Your Marketing Goals For Your Practice
Before you create your dental marketing plan, decide your goals for your marketing.
Whether it is for a long-term or short-term goal, you can try asking these questions yourself and your team:
- What is your end goal as a practice?
- As a practice, where are you now?
- What actions do you need to achieve this end goal?
Step 2: Learn Who Your Patients Are
In marketing for dentists, you need to learn and relearn who your patients are.
Check your target demographics, the type of community where your dental office is, and their average household income.
Identify your traffic source. Is it from your website, Google my business reviews, social media postings, or patient referrals?
Step 3: Discover the dental procedures that bring more patients to your practice
Examine the existing data to understand your average patient profile, and then consider what services they prefer.
From the existing data, analyze and ask yourself, what are the in-demand dental services from your practice?
Decide if you want these services to be your priority to promote.
Step 4: Asses your current dental marketing strategies.
Ask yourself if the existing dental marketing strategies are working or not. Identify how you want to track each progress, failure or success. Check your resources. Is there anything that needs to modify?
Be honest with yourself while checking so you can identify the strengths, weaknesses, and opportunities you can apply moving forward.
Step 5: Finalize your dental marketing strategies
After you identify your dental practice situation, goals, patient profile, and in-demand dental services, now is the time to know the dental marketing strategies you’ll use to achieve your end goals.
Do you need to improve your website? Strategize your social media channels or create Google ads. You decide.
Step 6: Prepare Your Dental Marketing Budget
Marketing for dentists requires a budget to execute your dental marketing plan.
Decide how much you are willing to spend to accomplish your goals.
Do you have the resources needed to execute your plan? Who are the people accountable for implementing this?
Step 7: Determine How To Track Your Success
Every goal will be attainable once you know how to track your dental marketing plan. That way, you can adjust and improve your initial strategy. Finalize how you analyze the success per strategy.
Are You Ready To Rise?
Every great result requires a well-thought plan and strategies.
A great dental marketing plan needs an initial assessment of the current strategies and identifies which are working well.
A great strategy requires research based on the patient avatar and the procedure that generates more revenue.
We provided the step-by-step process that you follow through for your dental practice.
Creating a dental marketing plan might take a lot of time if this is your first time.
At Rise DDS, we can help you analyze and re-strategize your dental marketing plan and ensure that we will execute in-depth marketing activities suited for your dental practice.
Contact us today for more info.
Also Read:- Top Tricks on How To Get More Dental Reviews