Off Page SEO Case Study: 110% More Traffic in 14 Days

Off Page SEO Case Study- Remember that Google and other search engines pay close attention to ranking factors that occur away from your website, particularly the quantity and quality of your backlinks.

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But with most link building strategies rendered obsolete (or even dangerous) by updates like Penguin, how can you possibly create links to your site?

The correct response is the Skyscraper Method. It’s a straightforward, three-step off-page SEO strategy that I’ve effectively implemented in a dozen industries.

Here is how it operates. First, you identify content that has already performed well in your industry. The number of comments, social shares, and links can be examined. While social shares and remarks are essential, we are primarily concerned with links. Some content generates a large number of Tweets and Facebook Likes but few connections. You should focus on content that has acquired white hat links.

Next, it’s time to enhance the discovered content. Idealistically, you should create something that completely eclipses the extant content. You can enhance the design, the substance, or simply bring something up to date. Simply ensure that if you presented your content to 100 people, 95 or more would concur that it is superior to the content from step 1.

Link building is the third stage of The Skyscraper Technique. This is where you reach out to the individuals who have linked to the content you discovered in Step 1. Tell them that the content they have already linked to has inspired you to create something even better: Your Skyscraper Content.

That concludes the discussion. You will see a constant increase in backlinks, social signals, and traffic if you implement this strategy into your off-page SEO campaigns.

Off-Page SEO Case Study: 110% More Traffic in 14-Days – Complete Guide

In this case study, we will analyze a website that experienced a dramatic increase in traffic due to off-page SEO techniques.

Background:

Website “X” was a mid-sized blog in the health and fitness niche. Despite having great content, the website was stuck on the 2nd and 3rd pages of Google for its primary keywords. They had done considerable on-page SEO but hadn’t dedicated as much time to off-page SEO.

Strategy Implemented:

1. Competitive Backlink Analysis:
   • Approach: Using tools like Ahrefs, we identified backlinks of top-ranking competitors.
   • Result: We discovered multiple high-quality backlink opportunities.
2. Guest Blogging:
   • Approach: We reached out to related health and fitness blogs offering valuable content in exchange for a backlink.
   • Result: 15 new high-quality backlinks from authoritative sites within the niche.
3. Broken Link Building:
   • Approach: Using Check My Links Chrome Extension, we identified broken links on related websites and offered our content as a replacement.
   • Result: Secured 8 new backlinks.
4. Engaging in Relevant Communities:
   • Approach: We engaged on health forums, Reddit health communities, and Facebook groups, providing valuable answers and occasionally linking back to our content.
   • Result: Referral traffic increased by 20%.
5. Content Promotion on Social Media:
   • Approach: Instead of just sharing articles, we collaborated with influencers in the health niche to share our content.
   • Result: Dramatic increase in social signals and referral traffic.
6. Ego Bait Content:
   • Approach: We created content that featured insights from top health and fitness influencers, then reached out to them to share the content.
   • Result: Many of them shared the content, leading to increased traffic and a few backlinks.
7. Local Citations and Directories:
   • Approach: For our geographically relevant content, we ensured listings in local directories and gained citations.
   • Result: Improved local search visibility.

Results:

Within 14 days:

• Organic traffic increased by 110%.
• The website moved to the 1st page for 60% of its primary keywords.
• The average time on page increased due to referral traffic from relevant sources.
• Social signals (likes, shares) increased, suggesting better content visibility and engagement.

Key Takeaways:

1. Quality Over Quantity: A few high-quality backlinks can be more impactful than numerous low-quality ones.
2. Engage Authentically: Genuine engagement in communities can lead to better referral traffic and brand trust.
3. Collaborate: Working with influencers or authorities in your niche can significantly amplify your reach.
4. Diversify: A mix of different off-page SEO techniques can cater to various aspects of your site’s authority.

Conclusion:

Off-page SEO, when executed strategically, can yield rapid and impressive results. This case study underlines the importance of an integrated approach, leveraging both traditional and innovative off-page SEO tactics. While results can vary based on the niche, competition, and other factors, a dedicated effort towards building your site’s authority can significantly boost traffic and rankings.