Keyword Research: 5 Untapped Strategies

Keyword Research: 5 Untapped Strategies – Complete Guide

Keyword research is pivotal for any successful SEO campaign. While traditional methods remain essential, it’s invaluable to delve into untapped strategies to uncover unique keywords that can give you a competitive edge. Here’s a comprehensive guide on five lesser-known keyword research techniques:

Also Read:- Keyword Search Volume: Understand Query Search Demand in 2 Minutes

1. Reverse Engineer Competitor URLs

   How to Do It:

   • Use tools like Ahrefs or SEMrush to pull up the top pages (by traffic) of your competitors.
   • Filter and analyze their keywords.

   Why It’s Useful:

   • Bypasses typical keyword searches to uncover long-tail and high-conversion keywords your competitors rank for.

   Tips:

   • Don’t just copy; analyze. Use these keywords as a starting point and adapt them to your brand’s voice and objectives.
2. Mine Online Communities

   How to Do It:

   • Visit forums, Reddit, Quora, and niche-specific communities.
   • Look for recurring questions, problems, or discussions.

   Why It’s Useful:

   • Helps you find real-world, user-generated phrases and questions that might not appear on standard keyword tools.

   Tips:

   • Use tools like AnswerThePublic to further analyze and expand on these questions.
3. Use Google’s ‘Searches Related to’ Feature

   How to Do It:

   • Scroll to the bottom of Google’s search results page for your primary keyword.
   • You’ll see a list of “Searches related to [your keyword].”

   Why It’s Useful:

   • These are real queries people are searching for, providing insight into related areas of interest.

   Tips:

   • Dive deeper by clicking on these related searches and then checking their ‘related searches’ at the bottom of the page.
4. Analyze Keywords of Top YouTube Videos in Your Niche

   How to Do It:

   • Search YouTube for primary keywords in your niche.
   • Analyze the titles, descriptions, and video tags of the top videos.

   Why It’s Useful:

   • YouTube is the second-largest search engine. Keywords that work here often reflect user intent and can be tapped for your website content.

   Tips:

   • Use tools like TubeBuddy or vidIQ to easily view tags and keywords of any video.
5. Exploit E-commerce Search Suggestions

   How to Do It:

   • Go to e-commerce platforms like Amazon, eBay, or any niche-specific online store.
   • Start typing a primary keyword into the search bar but don’t press enter. Analyze the auto-suggestions.

   Why It’s Useful:

   • E-commerce search suggestions often reveal long-tail keywords that reflect purchasing intent.

   Tips:

   • If you’re selling a product, these keywords can be gold. Even if not, they can give you an idea of related products or services in your niche that people are interested in.

It is common knowledge that keyword research is THE most essential aspect of SEO. It is a fact.

Unfortunately, the majority of people make the same (massive!) error when conducting keyword research: they begin with the Google Keyword Planner.

The GKP is an excellent Tool. It provides objective data on search volume, estimated bids, and the popularity trajectory of a keyword. It is a tool that everyone must employ. However, it is not very effective at generating new ideas.

Thus, these five strategies become applicable. Here’s how they function:

1. Online Forums Forums are a bit dated, but there are prominent forums in virtually every niche. And they are a watering hole where your target audience asks questions (which are typically the same topics that people type into Google). If you observe a recurring thread, it is likely a keyword that people enter into Google and YouTube.

2. Wikipedia contains thousands of manually curated topics. Each category in a Wikipedia article represents a possible keyword. The majority of internal links that lead to other Wikipédia entries are also potential keyword ideas pertinent to the niche.

3. “Searches related to…”: Simply navigate down to the bottom of Google’s search results to view suggested keywords. This is a veritable goldmine.

4. Amazon’s book titles and table of contents provide excellent opportunities for keyword research.

5. Quora is similar to a contemporary Q&A website. Ideal for generating new keyword research concepts.

Conclusion

Tapping into these untapped strategies for keyword research can provide you with a rich and diverse keyword list. Remember, while search volume and competition are important, relevance and user intent are crucial. Always choose keywords that align with your brand, content, and the solutions you offer.