Retail Sales Calendar 2022: Key Dates and Tools

Retail Sales Calendar 2022

Do you immediately see Black Friday and Cyber Monday as one of the largest selling occasions of the year? Since it is! Holidays offer businesses a fantastic opportunity to drastically boost their revenue in a few days. They give clients justifications for buying, such as the desire to score a good deal, the want to buy gifts for loved ones on special occasions, or the need to avoid missing out. Here Are the Retail Sales Calendar 2022 You Can check all the year Calendar.

Also Read: 2022 Shopping Calendar: US Best Sales and Deals

But think about it for a moment. There are countless additional occasions throughout the year that you might leverage as a miniature BFCM. Wouldn’t it be a shame if you missed out on opportunities because you forgot when they will arise?

Do not worry; we have you covered. You may plan ahead and take full advantage of this year by keeping track of all the holidays and events with the aid of the Sales Calendar 2022. You won’t need to remember to write down reminders for forthcoming occasions again if you download the calendar.

What Is A Sales Calendar?

A sales calendar is a calendar that lists all of the annual sales occasions so that firms may keep track of them, prepare ahead, and take advantage of every opportunity.

Why Do You Need A Sales Calendar

A sales calendar is an effective tool for organisations looking to improve their marketing. With its aid, businesses can:

Have better focus and visibility

Instead of attempting to stay on top of it and make sure you don’t miss any significant holidays, a sales calendar allows you to lay out all of the holidays and events that you can take advantage of and design a campaign. You can then map out what you want to do for your business and plan forward accordingly.

Even if every holiday offers the potential to boost revenue, not all of them are equally significant, well-liked, or applicable to your company. Sales calendars can assist you in making better decisions about which sales events to concentrate on and carefully plan for, allowing you to understand more clearly which days you should put the most effort into and which ones you can skip a little.

Have better resources allocation

There will be some holidays that are more crucial and important to your business than others, as I said above. For instance, if you run a business selling sporting goods, you would probably focus on and plan for National Yoga Day or another sporting event rather than World Chocolate or World Bagel Day.

Following the identification of your key sales events for the year, you may move forward with allocating your resources, such as money, time, labour, etc., to those days in order to optimise the return on your efforts and secure a significant victory.

Holiday Sales Calendar 2022

You can add a list of all the sales events and holidays in 2022 to your Google calendar HERE, or you can view a month-by-month list of them below. Own and use this effective tool for your company.

01. January

  • Jan 01: New Year Day
  • Jan 15: National Bagel Day
  • Jan 24: National Peanut Butter Day
  • Jan 27: National Chocolate Cake Day
  • Jan 31: National Hot Chocolate Day
  • National Staying Healthy Month

People tend to make and keep their new year resolutions the most during the first month of the year, therefore they are more likely to spend more on food, sports, and clothing. The “cherry on top” for the reasons they are finally completing the purchase could be special bundles or free shipping.

02. February

  • Feb 01: Lunar New Year
  • Feb 09: National Pizza Day
  • Feb 13: Super Bowl Sunday
  • Feb 14: Valentine’s Day
  • Feb 15: Singles Awareness Day
  • Feb 20: Love Your Pet Day
  • Feb 21: Presidents’ Day (US)
  • Black History Month

Valentine’s Day is likely one of the world’s most expensive holidays, and almost any business can make a special marketing plan for their shop in preparation for the day, so perhaps you shouldn’t miss it.

03. March

  • Mar 01: Pancake Day
  • Mar 08: International Women’s Day
  • Mar 17: St. Patrick’s Day
  • Mar 20: International Day of Happiness
  • Mar 20: First Day of Spring
  • Mar 23: World Puppy Day

Finally, spring has arrived. There are no longer any winter breezes, everything is brighter, more lovely, and vibrant, and people are generally happier. Additionally, a more positive attitude may very well result in a decision that is simpler to make, which your company can use as inspiration and a benchmark.

If you are going to have business plans on St. Patrick’s Day, make sure you color-coordinate for the mood because the green motif is one of the holiday’s most recognisable elements.

04. April

  • Apr 01: April Fools’ Day
  • Apr 11: National Pet Day
  • Apr 22: Earth Day
  • Apr 23: World Book Day
  • Apr 28: National Superhero Day

Every year, Earth Day gains significance and influence, and it is enormous. It might be quite effective and considerate to develop a campaign where your company pledges to contribute a portion of its revenues to environmental organisations. After all, consumers nowadays are gravitating toward brands and placing a higher value on them than simply purchasing the products themselves.

05. May

  • May 07: National Fitness Day
  • May 08: Mother’s Day
  • May 17: World Baking Day
  • May 25: National Wine Day

Mother’s Day is the second-biggest spending holiday in the United States, in case you didn’t know. Why therefore would you pass up this wonderful chance to honour and celebrate all the amazing mothers out there while also increasing your business? Some excellent strategies that work for almost any type of business include adding a gift-wrapping option, providing gift cards, or making bundles.

06. June

  • June 01: International Children’s Day
  • June 04: National Cheese Day
  • June 19: Father’s Day
  • June 21 International Yoga Day

International Children’s Day may not first appear to be a high-investment event, but with excellent strategies and great ideas, you are sure to profit from this celebration. Try creating sales strategies that are aimed at parents, or just appeal to the child inside everyone of us! Make sure you convey this idea to your customers and watch a shift occur. It’s healthy to pamper ourselves occasionally.

07. July

  • Jul 04: Independence Day (US)
  • Jul 07: World Chocolate Day
  • Jul 11-12 (estimated): Amazon Prime Day
  • Jul 30: International Friendship Day

July is typically a month for summer vacations, socialising with friends, and improving self-awareness. Businesses might set certain periods aside and develop a marketing strategy to boost sales.

08: August

  • Aug 08: International Cat Day
  • Aug 09: Book Lovers Day
  • Aug 19: World Photography Day
  • Aug 26: International Dog Day
  • Back-to-school season

There are many events happening this month, so be sure to master Marketing 101 for the Christmas season and boldly achieve your professional objectives.

09. September

  • Sep 05: Labor Day
  • Sep 10: Mid-Autumn Festival
  • Sep 11: Grandparents’ Day
  • Sep 17: First Day of Oktoberfest
  • Sep 27: World Tourism Day

You may utilise a variety of wonderful strategies for your online store to increase sales around the holidays, including developing unique landing pages, making bundles, providing discounts, and more. Building landing pages can occasionally be intimidating, but Shopify’s page builder software PageFly makes it simple to create high-converting landing pages with lovely themes and powerful components to entice customers to buy and return for more.

10. October

  • Oct 01: International Coffee Day
  • Oct 04: World Animal Day
  • Oct 29: National Cat Day
  • Oct 31: Halloween

A creepy marketing effort is necessary for a spooky season. Be sure to embrace the theme and give your store a spooky appearance.

11. November

  • Nov 11: Singles’ Day
  • Nov 13: World Kindness Day
  • Nov 19: International Men’s Day
  • Nov 21: FIFA World Cup 2022 Begins
  • Nov 24: Thanksgiving (US)
  • Nov 25: Black Friday
  • Nov 26: Small Business Saturday
  • Nov 28: Cyber Monday

Black Friday and Cyber Monday are undoubtedly two of the busiest shopping days of the year, and no company should avoid them. One of the finest ways for any owner of an online store to benefit from the increased traffic and improve sales is through landing pages. With a high converting landing page, you may quickly create a month’s worth of sales in only a few days. Check it out, then surpass your business objectives.

12. December

  • Dec 03: Make A Gift Day
  • Dec 13: Green Monday
  • Dec 14: National Free Shipping Day (US)
  • Dec 17: Super Saturday
  • Dec 24: Christmas Eve
  • Dec 25: Christmas Day
  • Dec 26: Boxing Day
  • Dec 31: New Year’s Eve

The time has come! People are more likely to buy gifts for their loved ones during the holiday season because it is a time for family and friends. Businesses may find that the secret to a successful season is to have a clear plan and effective strategies. View all of the Christmas marketing suggestions for your Shopify store here.


I hope that after adding these dates to your Google calendar, you’ll be prepared to maximise 2022 for your company and achieve your objectives. Make sure to thoroughly prepare ahead so that you don’t pass on any excellent opportunities. You may use a variety of amazing strategies to boost sales and boost earnings in your store, such as developing unique landing pages, collections, or special offers for certain occasions.

With no hassle, no coding, and just a simple drag-and-drop interface, PageFly can assist you in creating a variety of lovely landing pages for your marketing and sales initiatives. This calendar and this effective team can help you increase your store’s conversion rate and earnings, especially during the holiday shopping season.

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