Should All Main Keywords Be On Homepage
SEO for websites. It’s a straightforward idea, right? As long as you’ve been conducting keyword research, you’ve undoubtedly been optimizing homepages. It is among the fundamentals of SEO. Employ keywords. Produce copy. All is well. Pretty basic
Not so quickly! What constitutes efficient homepage optimization has been the subject of considerable discussion.
There is even a Yoast post that questions the existence of homepage SEO. Here is an excerpt from the paper that explains the problem that homepage optimization has by its very nature.
What Do You Think Is The Most Important Element Of An Seo-Optimized Homepage?
The majority of business owners would never even consider the subject of how many keywords to concentrate on for their homepage. also marketing executives. managers of sales.
In fact, as a website design company in Columbus, we’ve never even had one individual inquire about it. Why then do we write about it? to instruct our customers.
Because they DO ask if we will bring them to page one of a Google search, even though they might not think to inquire about the quantity of keywords (or even the specific phrases) they should concentrate on for their website. We also think that the more they are aware of the factors that contribute to their query, the more they will comprehend the steps necessary to answer it. They’ll be able to distinguish between the parts we play and the parts they play in that process.
How to Create an SEO Friendly Homepage
Obviously, the wider question of “Can we get to page one of Google?” is not the main topic of this blog. Since there are so many various factors that must be taken care of for businesses in cutthroat industries to appear on Google’s first page, answering that topic would be the subject of another blog.
So, the Question of How Many keywords Should You focus on?
As you might imagine, there isn’t really one. It’s like asking a home builder “What’s the best number of square feet to get in a home?” Ask 10 different home builders that question, and you might get 10 different answers.
The responses you receive if you ask ten different Columbus website design companies “How many keywords should you focus on for your homepage” could range from “Huh?” to “15 to 20.”
The reasoning for this is that because so many websites have keyword-based names, it can be quite challenging to rank highly if your brand name also happens to be one of those keyword-based names.
And when you stop to think about it, having a brand name like this might be really difficult.
Do You Now See How Things Can Become Challenging?
This is not just wishful thinking on the part of SEO experts. You might be dealing with this problem with your business right now in the real world!
Even though your homepage is typically the most authoritative page on your site, if there is a lot of competition, you might not even make it to page one of the SERPs.
Yoast advises against attempting to rank your homepage and against bothering to choose a focus keyword.
And I understand their reasoning. I do, really. But I see things a little differently. Despite my agreement that it may be pointless to try to rank for a single keyword (depending on the amount of competition), this does not mean you should abandon homepage optimization.
Should All Main Keywords Be On Homepage
Simply put, a different strategy is needed. I stumbled upon a specific comment on the Yoast article when browsing a thread on the Moz Q&A Forum.
This, in my opinion, absolutely hits the mark. My belief is that if you don’t optimise your homepage, you can miss out on a lot of high-quality visitors. As a result, you should be keyword aware and try to rank for specific keywords.
Simply said, you shouldn’t focus all of your efforts on ranking for your brand name keyword. When you boil it all down, your homepage’s objective should be to inform Google about the general subject matter and nature of the products you are selling on your website.
After clearing things out and establishing a logical foundation, I’d like to go over the fundamentals of designing an SEO-friendly site.
As always, my recommendations are supported by both academic research and my own life experiences. Through SEO, I brought up over 100,000 visits per month.
Your Primary Goals of SEO – Should All Main Keywords Be On Homepage
In my opinion, when building your site, you should have three key objectives in mind.
Tell Google and the people who visit your site what your business or product does.
Facilitate easy navigation – A key component of SEO is a site structure that makes it easy for users to access the information they need.
Address the main concerns that visitors will have and allay any skepticism or anxiety they may feel – Rich content and social proof are the main tools used to do this.
It’s interesting how achieving these objectives kills two birds with one stone. You can draw both human and search engine visitors to your website by incorporating crucial elements like keyword-optimized headlines, clear navigation, and rich content. It benefits both parties.
How do you accomplish these goals?
Even though there are many distinct elements that go into creating an SEO-friendly homepage, the process is actually quite straightforward. On Moz, there is a specific Whiteboard Friday that discusses the essential elements of a well-designed homepage. It compares the traditional method of homepage construction to the modern method. Here is a photo of the huge picture from Rand Fishkin’s whiteboard. The “old approach” is not relevant to this topic, so you can ignore it. The five crucial points A through E are what I want to emphasize. Your homepage should be fairly SEO friendly and well-positioned for success in the SERPs if you incorporate all of these components. I’d like to now break down each of these components and talk about them in more detail with pertinent examples.
Logo and navigation
I won’t spend too much time on this because it is largely self-explanatory. You obviously want to include your logo because it reinforces your brand identity. You should include all of your site’s key sections in your navigation. In addition to helping visitors locate what they’re looking for more quickly, this also helps Google recognise the main subject of your website and brand. And I don’t see any need to make this “too cute” either. Just make sure that your navigation is clear and follows a logical flow. On the Quick Sprout homepage, have you noticed how I make things really straightforward? The key takeaway is that you need to build your unique selling proposition as soon as possible (USP). In addition, you should offer a sufficient amount of rich information.
This gives you the chance to elaborate on your USP to make your offer more clear to visitors and to aid Google in comprehending the overarching topic of your website and brand.
So how much rich stuff would be deemed “reasonable”?
Business 2 Community advises adding 400 words or more of high-quality content to your homepage. And aiming for that number is a smart idea. I don’t believe you must definitely reach this length, though. In fact, a few of the more epic homepages I’ve seen had a word count that was much lower. The most crucial element is that you accurately describe your business, your product, and what you have to offer. Don’t strive to utilize additional words merely to increase your word count.
Just follow your best judgment
Incorporating keywords The thing regarding keywords is as follows. You shouldn’t strive to rank for a single, branded term, as I previously stated.
While it’s impossible to rule out the possibility that you could wind up ranking highly for that keyword, doing so would be a mistake.
I think the best course of action is to follow Rand Fishkin’s suggestions:
“Focus on a very small subset of keywords”
Just concentrate on a select few keywords that you want to rank for. Additionally, be sure that they complement the design of your website and brand. This should alert Google to the situation and improve the homepage’s general SEO.I believe that Business 2 Community is a fantastic illustration.
Use the possibilities that naturally arise to include your keywords. For instance, the term “new communities” on a home builder’s website could be changed to a more potent term that appears in more search results, such as “new home development communities in Toronto,” and so forth.
Just make sure that you’re adding keywords in a natural way and that they build upon your brand.
You absolutely don’t want to use keyword stuffing, but it should go without saying.
On your homepage, you shouldn’t focus on a single, branded term.
Instead, focus on selecting a variety of keywords to develop a broad theme for your website and brand. While also highlighting your USP and responding to frequently asked questions from visitors, you must exert every effort to make it easier for search engines to grasp what your business and product are all about. This can be accomplished by using lots of in-depth material and adhering to SEO best practices (e.g. using headers, a great meta description, including relevant links, etc.).
Smaller text blocks, together with images and videos, can improve the appearance of your site, help users make connections, and enable you to produce even more interesting content. Additionally, it’s critical to offer at least some social proof and a strong CTA. As long as your material is engaging enough to encourage readers to scroll down, it is typically not required to maintain important stuff above the fold. When all is said and done, you want your homepage to look good and not be overly crowded with unnecessary content.
Presentation Is Everything, After All.
Just be sure you’re satisfied with the search engines by giving them the information they need to understand your business or product, giving your visitors a wonderful experience, and responding to their main inquiries. These all are the all information about the Should All Main Keywords Be On Homepage.