Timex Is Celebrating It’s 170th Anniversary By Dropping A $1 Limited Edition Waterbury Watch
American watchmaker Timex is one of the most iconic and beloved names in the world of affordable watches, and to mark its 170th anniversary, the brand is taking things to a whole new level. In an unprecedented move, Timex is releasing a limited-edition Waterbury watch for just $1. Yes, you read that right—one pound. This celebratory gesture pays homage to Timex’s roots and is a heartfelt nod to its long-standing mission of making high-quality, durable timepieces accessible to everyone.
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The Legacy of Timex and Waterbury
Timex’s journey began in 1854, when it was known as the Waterbury Clock Company, based in Connecticut. The brand’s goal was simple: to democratize timekeeping. Back then, watches were often considered luxury items, out of reach for many working-class people. However, Timex made its mark with the introduction of the Yankee pocket watch, which sold for just $1—an affordable price point at the time. This initiative was groundbreaking, and it made owning a reliable watch a reality for the masses.
Fast forward to today, and Timex remains committed to its original mission of creating affordable yet stylish and functional watches. Shari Fabiani, Chief Marketing Officer of Timex Group, emphasized the brand’s core values in a recent statement: “The £1 Anniversary Watch is a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. It pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’” This move serves as a beautiful tribute to both the brand’s history and its ongoing dedication to providing affordable luxury.
Why the Waterbury Watch Matters
The Waterbury line holds a special place in Timex’s history, representing the brand’s long-standing legacy of crafting reliable, durable, and stylish watches. Timex has continually revived the Waterbury collection, and it has become a symbol of the brand’s timeless appeal. These watches combine classic design elements with modern innovation, making them suitable for almost any occasion.
What makes the $1 limited-edition Waterbury so special isn’t just its jaw-dropping price, but also the history it carries. The limited-edition watch serves as a throwback to the early days of Timex, reminding fans of the Yankee pocket watch that started it all. With this release, Timex is essentially turning back the clock—not just on its designs, but also on its pricing. The $1 price point is a direct nod to the brand’s original ethos of making quality timepieces affordable for everyone.
A Watch for the People, Worn by the Stars
While Timex has always been known as an accessible brand, it’s also garnered love from some of the biggest names in Hollywood and pop culture. Just earlier this year, Will Ferrell was spotted sporting a rare Timex x Abu Garcia collaboration while wearing a tuxedo—proof that Timex can go toe-to-toe with luxury watches even in high-fashion settings. Ferrell, who’s known for his eclectic taste in watches, has worn everything from Rolexes to a Zenith El Primero, yet he remains loyal to his Timex, drawn by its versatility and durability.
Ferrell isn’t the only star embracing the charm of affordable watches. Tyler, the Creator has been known to rock a Casio, and Ed Sheeran proudly wears his G-Shock, a watch he collaborated on himself. Mark Wahlberg, too, has been a fan of Timex since the ’90s. These stars serve as a reminder that you don’t need to spend thousands to own a watch with style, substance, and staying power.
But it’s not just celebrities who are drawn to Timex. The brand’s mass appeal lies in its ability to offer a variety of styles that can compete visually with high-end Swiss models. Timex watches can be worn anywhere, whether you’re dressing up for a formal event or hitting the streets in casual wear. Their durability ensures that they’ll last, and their timeless designs mean they’ll never go out of style.
Timex’s Affordable Luxury Formula
So why is Timex so beloved, even among those who could easily afford pricier alternatives? It all boils down to three key factors: affordability, durability, and style. Timex has mastered the art of creating watches that look much more expensive than they actually are. While other brands focus on exclusivity and sky-high price tags, Timex focuses on delivering quality timepieces for everyday wear.
This philosophy is what makes the $1 limited-edition Waterbury such a significant release. It’s not just a budget-friendly timepiece; it’s a celebration of Timex’s long-standing mission to make reliable, stylish watches for everyone. And for those who want to own a piece of watchmaking history, this release offers a once-in-a-lifetime opportunity.
The £1 Waterbury: How to Get Yours
The 170th Anniversary limited-edition Waterbury will officially drop on November 16. It will be available on the Timex web store as well as at select locations like Frasers in Meadowhall, all for the unbelievable price of $1. Given the massive interest, there’s no doubt that these timepieces will sell out fast, much like Timex’s recent collaboration with Noah NY, which flew off the shelves and is now fetching inflated prices on the secondary market.
If you’re a watch enthusiast—or simply someone who appreciates a good deal—this $1 Waterbury release is a no-brainer. It’s a chance to own a piece of horological history without breaking the bank. Timex is reminding the world that while luxury watches may come with high price tags, true style and craftsmanship don’t have to.
In the end, Timex has once again proven that it’s a brand for the people, and with its $1 Waterbury watch, it’s giving everyone the chance to buy into a rich legacy at a price that’s almost too good to be true.
