I’ve been writing plays, stories, poems, and other literary works ever since I learnt how to put pen to paper. When I first started blogging, I quickly understood that writing and SEO go well together. It became clear that if I wanted readers to find my work, I would need to optimise for organic search. I’ve developed my writing into a successful business over time, and later, a full-time career in SEO. I’ve picked up several tips along the way for getting a writing portfolio noticed by potential clients.
Use these SEO pointers if you’re a content or copywriter to increase the internet discoverability of your writing portfolio.
How Do You Make A Writing Portfolio First?
Portfolios of content come in a variety of forms.
In fact, you can display your work without even having a website.
To save your content examples and distribute them with clients, you can utilise something as straightforward as a folder on Google Drive.
On LinkedIn, articles can be posted.
To submit to potential clients, you can also save your work as PDFs.
To rank your portfolio in organic search, having a website is probably the best course of action.
The most freedom is provided by this when it comes to optimising your content, gaining referral traffic, referring to real-world instances, and many other things.
I’ll discuss how to use your website to host and link to particular examples of your published works in this article.
1. Join an SEO keyword research service
You can determine the most popular search phrases consumers use to find services like yours using SEO tools like Semrush, Ahrefs, and SpyFu.
They can estimate the volume of searches for a phrase, its level of competition, and whether it is being targeted by other websites (i.e., the number of “users”).
You will have access to genuine data to help guide your SEO approach if you subscribe to an SEO tool.
You’ll be able to conduct research to determine which keywords to use in the text of your web pages and what subjects to cover in your blog posts.
Additionally, you may find out which keywords your rivals are using by using SEO tools.
For instance, you can use the SEO tool to enter a competitor’s domain, view their keywords, and incorporate them into your own SEO plan.
Many of these tools use a “freemium” business model where you can use some of the features at no cost.
For some, there is a monthly subscription cost.
A trustworthy SEO tool will make all the difference, so get one now!
2. Create and launch your online portfolio
If you already have a website, you can utilise SEO tools to figure out which keywords you should concentrate on using on the pages you already have online.
Use the word “seo content writing services” (search volume: 720) in your page’s content, title, and description, for instance, if it is about SEO content writing services.
Do this for each applicable page on your website.
3. Establish A Blogging Schedule And Plan
The writing business may be very cutthroat.
Many writers target the same keywords on their portfolio pages because there are so many other writers online.
In order to increase organic traffic, you will need to be creative with your blog content. This is another situation in which an SEO tool will be helpful.
When it comes to your blog, I advise against “winging it.”
If you’re going to spend time creating content, you might as well focus on subjects that will draw visitors to your website.
This is how to accomplish it:
- Enter general terms such as “writing,” “writer,” “copywriting,” “content,” and similar terms into your preferred SEO tool.
- Take a look at the list of search terms that appear for each category. Make a list of the keywords that are popular yet have little to no competition.
- Look through these keywords to see which ones can be best addressed in a blog post. A much better blog topic than “sales page” or “blogger,” for instance, is “How to write a sales page.”
- Bring these terms into an Excel or Google Sheets worksheet. Include a column where you can come up with blog titles that go with your chosen keyword. (For the aforementioned keyword example, a suitable title may be “How to Write a Sales Page in 5 Steps.
- Dates for when you want to compose, optimise, and publish your blog posts should be specified. That will make it easier for you to adhere to a timetable.
- In order to entice readers to work with you after you’ve produced an article, provide an internal link to a relevant service page or the Contact page on your website.
It’s important to keep in mind that you should write content that appeals to your target audience.
Therefore, as a writer by profession, you probably won’t want to discuss “top holiday recipes” or “travel suggestions for Thailand.”
4. Make Use Of Medium And LinkedIn Articles
When it comes to a new or tiny website, SEO can be slow to start.
In order to drive visitors to your own website, I advise making use of platforms that currently receive a lot of traffic.
Anyone may publish material on the fantastic platform Medium for free.
You can create content and include a link to your website in it.
Over 10,000 people have seen some of my Medium posts, which is much more than my own site would ever see.
The same is true of articles on LinkedIn.
For both your Connections and your Connections’ Connections, your articles will appear.
After that, you can point visitors to relevant pages or blog posts on your own website.
Without having to wait for SEO to pay off, this tactic can assist in directing more users to your portfolio.
5. Look for Guest Posting Possibilities
In a similar vein, you can perform guest posting on other websites to benefit from their authority and traffic.
In fact, by blogging as a guest on other blogs, websites, and online magazines, I have directly acquired writing clients.
Make contact with other bloggers in your industry and offer to write for them.
Or submit an application to write for publishers and websites with a better reputation. A lot of people will let you link back to your website.
By gaining backlinks to your website, this tactic might help you raise the SEO of your website.
Numerous websites will at the very least promote your material on their platforms and send referral traffic to your website.
Many advantages come from guest posting, particularly if your website doesn’t currently receive considerable traffic.
6. Make Your Google Business Profile Page More Effective
A free tool called Google Business Profile enables companies to set up an internet presence and attract local, organic traffic.
You can gain from a Google Business Profile listing if you provide writing services to nearby clients.
For instance, I promote my SEO content services in my hometown of Seattle with a Google Business Profile.
The only thing you need to be aware of is that this listing will be associated with a physical address and a phone number (you may use a Google number if you don’t want to use your personal number).
Therefore, if you are more private, this may not be the best course of action.
A Google Business Profile listing, however, can be a fantastic approach to create leads and direct readers to your writing portfolio if you feel comfortable with this visibility.
7. Register with writing job boards and directories
Popular writer job boards might help you create leads while you wait for your website to receive organic traffic.
The two most popular marketplaces are Fiverr and Upwork.
These websites act as freelancing marketplaces where clients submit a brief, you apply to fill it out, and you are then compensated for your efforts.
Despite the fact that they typically pay less than what you might charge as a direct contractor, these platforms have helped many writers find success.
Develop Your Portfolio Through SEO
One of the finest techniques to improve the internet visibility and drive organic traffic to your writing portfolio is SEO.
You can produce real leads through your website when additional strategies, like as guest posting and submitting to writer directories, are also used.
The best approach to obtain reliable data to guide the content you should have on your website is to use SEO tools to your benefit. This is the key to having an efficient SEO strategy.
These tools can then be used to find blog ideas, investigate your competition, and examine your backlinks.
Would you like to hire more writers?
Invest in SEO to draw clients who are actively looking for your services and passively drive organic traffic to your website.