How To Use Google Trends: 10 Amazing Tips For Business Owners

This isn’t your typical SEO tool: Google Trends. It’s quite useful for letting you know the seasonal patterns of specific products – or your niche – if you’re in e-commerce or dropshipping. By keeping an eye on your rivals’ locations, you can even exploit it to gain the upper hand. We’ll explain how to track everything in this article, from YouTube statistics to the Google Trends comparison function. However, the most important thing is that we’ll show you how to use Google Trends to grow your business. So let’s get started.

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What Are Google Trends?

The popularity of a search phrase in Google is displayed by the trend search function known as Google Trends. You can see if a trend is escalating or waning. To assist you better comprehend Google trends, you may also uncover demographic information, similar themes, and relevant search terms.

How to Use Google Trends: 10 Features for Entrepreneurs

1. Using Google Trends to Find Niches

Using Google Trends, you can easily identify a rapidly growing specialty. You should always switch your search range from “Past 12 months” to “2004-present” when looking for a new niche. You can plainly tell whether the search volume is rising or falling by doing this. However, it also enables you to take a precise snapshot of seasonal changes.

Here is an example of a Google Trends product that is surging in popularity: posture corrector.

It’s fairly obvious that there has been explosive growth during the previous few months. A sharp rise was seen in January, followed by a minor decline in February. That does not preclude you from making money off of sales, though. Therefore, it would be necessary to continue monitoring this popular product.

Men’s fashion is an illustration of a steady niche in Google Trends.

It’s usual to observe a few modest dips or increases throughout a number of years. However, Google Trends indicates that men’s fashion is often a rather steady specialty. The significance of the dips and increases may be a mystery to you. These display the search trends by season. Search volume rises from October through December before beginning to fall in January. This is not to say that you shouldn’t open a men’s clothing store in January; it merely indicates that you might see fewer internet traffic then.

Have you ever wondered how a trend appears on Google Trends? You might want to look at this information on fidget spinners, then.

Up until February 2017, there were hardly any searches for “fidget spinners.” The product reached its peak in May, three months later. It’s very obvious that throughout those first two months, attentiveness increased dramatically and sharply. However, the rapid decrease that followed the peak demonstrates that this is no longer a profitable venture to think about launching.

2. Locate Product Categories in Related Topics That Are Relevant

Imagine you’ve opened a specialty shop selling artificial eyelashes. You might be considering branching out into other verticals once you’ve established your specialisation. You should therefore sell additional product categories in your store rather than only artificial eyelashes since consumers might be interested in those as well.

After entering “artificial eyelashes” into Google Trends, scroll down to the “Related subjects” section at the bottom.

Two of the examples, “Nail” and “Eye shadow,” are rather unrelated to artificial eyelashes but could make sense as product categories in your store, which is fascinating. A person who looks for or uses artificial eyelashes is probably also interested in eye shadow or nail products. Therefore, looking at the linked themes might be useful if you’re wanting to enhance the product offerings in your store. Since most false eyelashes require eyelash glue, you might also sell that product in your shop.

Be aware that some of the connected topics may not apply to your business when you go through them. For instance, a Google Trends linked subject for artificial eyelashes is Kim Kardashian. On the other hand, you could always blog about Kim Kardashian’s eyelashes.

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3. Utilising Google Trends to Find Keywords

Let’s say your store sells blouses for women. This search volume is increasing, according to Google Trends, which is encouraging. However, you currently need to determine which keywords to target, how to name your product categories, and how to optimise a blog article about women’s blouses. One simple approach you can do is to glance at “Related queries,” which is located to the right of the part we just discussed called “Related topics.”

You can continuously notice a callout to colour throughout the 25 queries. There are two listings for the colour black in the aforementioned graphic. You can find white, blue, pink, and green on other pages. For these instances, you can decide to make a colour-based product category like “black blouses.” However, you may also use those keywords in the title of the product and on the product’s website. Since they have a high search volume and make sense for this sort of clothing, “women’s shirts” or “blouses for ladies” could potentially be added as a product category.

4. Centre your store’s marketing on current trends.

Seasonal trends are crucial to the success of your company. There will be highs and lows throughout the year that will affect your monthly sales. Sales and competition will both intensify throughout the busy season. You can decide to start selling seasonal goods when business is down. We’ll illustrate this with a “summer” item: padded bikinis.

It’s interesting that the research demonstrates that padded bikinis are appropriate not just for the summer but also for the winter. Beginning in January, the year’s initial peak rises steadily until June. Then, in November, there is a sharp decline. If you decide to open a swimwear shop in November, you might be feeling fairly disheartened about that decline. However, that’s a fantastic time to begin. It offers you a few months to develop your swimsuit business so that you are prepared when January comes around.

Now that the off-season is approaching, you might be thinking what to sell. Consider items that logically correspond with the stock in your store but are appropriate for the off-season. Since lingerie companies sometimes sell swimsuits, specialising in the sale of pyjamas during the winter can be a good idea.

Pyjamas are in their highest demand from September to December, making them the perfect item to market in the off-season for bikinis.

5. Checking Content Freshness Using Google Trends

Top online retailers are benefiting from content marketing as they drive more traffic, raise brand awareness, and attract more customers than ever. Consequently, adding blog content to your website can aid in business expansion. Implementing “content freshness” strategies can help you generate sudden increases in search traffic. Which is that? It happens when you update your blog’s content by adding fresh details and removing any out-of-date material.

What role does Google Trends play here? Let’s look at seasonality once more, but this time for a different reason. If you run a bicycle shop, for example, you might have a blog post for the phrase “how to mend a bike.” Enter those search terms in Google Trends.

This demonstrates that June and July are often the busiest months for this search. Of course, whenever your ranking on Google starts to slip, you need to update your material. That is unavoidable. The peak season for the search keyword can also be used to your advantage if you really want to improve your game. You might therefore update your “how to mend a bike post” around the end of May, if you’re the proprietor of that bicycle shop. And if you do that, your ranking in the search results for that term will soar. You may quickly increase the traffic to your website by using this method on your best-performing SEO articles.

6. Write Articles on Current Trends

There is a section for trending searches on Google Trends’ home page. The hottest subjects at the moment can be found in trending searches. You can search by country and explore daily trending searches as well as real-time search trends.

While celebrity news dominates the majority of trending searches, there are also buzzworthy items that relate to particular niches. For instance, on February 27, 2019, the “Momo Challenge” had almost 5 million searches, making it the most searched daily trend. In the “Related news” section, words like “kids” and “parents” can be seen. You could’ve produced a noteworthy piece on the subject for your blog if you run an internet store that caters to parents of young children.

Tesla is currently the second-most popular daily trend in the UK. If you own a business selling automobile accessories and your target market is in the UK, you can decide to write about recent automotive news involving renowned automakers. Why? In light of the possibility that those who are interested in automotive news might also be interested in purchasing your vehicle accessories. Additionally, you improve the efficiency of retargeting advertisements by attracting targeted viewers back to your website.

You can increase the amount of visitors to your website by sometimes covering newsworthy stories on the blog of your business. To increase the number of Twitter followers and social media interactions for your newsworthy content, you can also use trending hashtags on Twitter.

7. Locate Niche Subjects by Region

Finding niche subjects by location is one of Google Trends’ more intriguing features. We frequently choose an audience for advertising depending on the nation in which they reside. The population of the United States is 325 million. There is no doubt that the audience in New York and Louisiana are not the same. Let’s examine how these two states feel about gold stud earrings.

There isn’t much demand for gold earrings in Louisiana. Although there was a significant spike in search volume in November 2004, the level of interest has not yet returned.

Let’s now check at Google Trends’ search interest for New York.

In New York, the number of searches for “gold earrings” is currently increasing. What does this entail, then? You would do better to focus on specific states like New York if you were writing an advertisement for a pair of gold earrings that you were selling. You’ll be able to make some sales as there is increasing demand, whether you advertise it on Facebook or through Google Adwords. To find out which states have seen the trend increase, cross-reference all the states. By focusing on areas where interest is low, you boost your chances of making sales without spending any money.

8. Use Google Trends Compare to keep track of your competitors’ positions

You can even keep an eye on your rivals on Google Trends to check how they’re doing in comparison to your brand. With the release of Captain Marvel, let’s compare Marvel and DC Comics to see how the two companies have fared throughout time.

It’s interesting to note that in 2004, Marvel had a slight lead over the other brands and performance was roughly equal for both. However, following 2013, we can clearly witness Marvel’s ascent to the top.

You can compare up to five search phrases or rivals with this function. You may utilise Google Trends comparison to stay one step ahead of rival brands as your brand’s search audience grows. And you know to start examining their marketing channels to determine how you can improve if you notice that some of your rivals are expanding more quickly than you are.

9. YouTube Trends on Google

While Google Trends is often used to enhance the performance of your website, you can also utilise it to expand your social media presence, particularly on YouTube. When searching for “fashion” videos on YouTube, we discovered that the most popular videos had the keyword “fashion trends 2019.” Input that into Google Trends and let’s see what results we get.

Every single top video was released in 2019. Why is this fascinating? Because vloggers (and bloggers, too) frequently produce content before the new year to gain a head start on visitors. But when content from 2019 is published in 2019, we discover that it rates fairly highly in the top results.

Therefore, if you want to take use of the information you would find in Google Trends and create a movie about fashion trends for 2019, your best bet is to broadcast the video sometime in January.

But let’s go back a moment. Let’s look at the data for “fashion trends 2018” to get an idea of what to expect throughout the course of the coming year since we won’t know what the data is for the rest of 2019.

As a result, we can see that users of YouTube began searching for “fashion trends 2018” at the end of 2017. The January surge that we noticed in our 2019 image then appears. The fact that there are higher surges in March and September, just before summer and just before winter, is, nonetheless, intriguing.

What are some ways to profit from the traffic at certain times? So, if you have an email list, you might choose to send out an email in March and September to revive interest in your movie. Google will notice that you are advertising your older video content and will probably reward you by giving your movie a higher position so you can increase the number of views it receives. This approach can also be used if you notice a decline in the number of views on popular evergreen videos.

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10. Google Shopping and Google Trends

Google Trends can also be used to assist you decide when to create Google Shopping advertising. Consider that you work for a clothing store and are attempting to promote a brand-new white dress there. You may choose the best months for your adverts by looking at Google Trends’ Google Shopping tool.

There are a lot of white dress searches in Google Shopping between February and June. Despite a little decline in August, Google Shopping searches increase in September and October. As a result, if you own a store, you might start marketing and selling your white dresses between February and June and September and October. Providing your marketing to Americans, that is. If you intend to target nations other than the United States, you must review the data for those nations.