Google Updates: Use rel=sponsored For Affiliate Links If Possible

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“Google’s John Mueller said that if you can, it is best to use the rel=sponsored link attribute on your affiliate links. You can still use nofollow or combine them if you want, but it would make things clearer for Google if you uses rel=sponsored.”

We can be both marketer and creator of original content. And, you can still profit from the underlying idea of sharing revenue. In a successful affiliate marketing system, something creators, seller, brand, retailer or vendor are known as Merchants. This is the party that creates the product. It is can big company or a small. The affiliate, this part is sometimes also known as publisher. Affiliate can also range from single individual to entire companies. Google enables publishers in Google Network of content sites to automatically serve text, image, video and rich media that are targeted to audience. These advertisements are administered, sorted and maintained by Google. Publisher are paid via Google global payment system. Major concern of most Affiliate Marketer is dealing with affiliate links from an SEO perspective. No follow and do follow are the two most commonly spoken work in the field of SEO.

                                                                      Infographic from
Google Updates
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Link attribute can be done in three ways: “nofollow”, “sponsored” and “ugc”. Each signifying a different meaning. Long story short, paid link much either use nofollow or sponsored attribute (either alone or in combination). Publishers don’t have to do anything. Google offer no incentive for changing, or punishment for not changing. Publisher using nofollow to control crawling may need to reconsider their strategy. Why did Google change nofollow? Google wants to take back the link graph.



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