Google Sets 2023 As Goal To Become Top-Two Cloud Player

Senior Google officials are said to have discussed the direction of the business’ cloud division at the beginning of 2018, setting the objective of moving into the top two by 2023.

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Leak says Google may reevaluate the division should it fail

According to The Information, a reliable source for breaking news, should the project fail, the corporation is thinking about cutting back on cloud spending. A Google representative called the article “not accurate.”

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Senior officials discussed the idea of completely abandoning the market during the discussions, according to the Information. The committee, which also included Google executives Sundar Pichai, Ruth Porat, then-CFO of Alphabet, and Larry Page, the company’s first CEO, eventually rejected the notion.

A few months later, Diane Greene, the CEO of Google Cloud, made her resignation announcement. Thomas Kurian, the former head of product at Oracle, took her post in 2019. He is now charged with catching up to and surpassing second-place cloud operator Microsoft Azure as well as possibly outperforming market leader Amazon Web Services.

In comparison to Google Cloud, Azure and AWS both have a multi-year lead and provide more services because to larger infrastructure footprints.

The amount of quarterly money generated by Google’s cloud is unknown, although the corporation stated in July that it had achieved $8 billion in annualised revenue. AWS reported making $8.4 billion in only that quarter at the time.

Last quarter, Microsoft’s “Intelligent Cloud” division, which encompasses services outside Azure, generated $10.8 billion in sales. Although the exact revenue generated by Azure is unknown, Griffin Securities analyst Jay Vleeschhouwer predicts it reached $4.3 billion in the third quarter.