This article is one in a series on how to write news articles using the news needs approach. It was produced in partnership with user needs evangelist Dmitry Shishkin. These six distinct editorial analyses of a news article, focusing on information other than the bare, unvarnished facts, can be more valuable to readers. This has been demonstrated numerous times in various contexts. The user needs approach’s ultimate objective is to forge a deeper, more meaningful connection with the audience, fostering greater engagement and brand loyalty in the process.
In this section, we discuss the user demand known as “Keep me on trend,” provide writing advice and helpful formats, and – most importantly – discuss when to apply this strategy. Let’s look at it!
The User Must Be Keep Me On Google Trend
The social media realm and what is popular there serve as the foundation for this user need. It displays what other people are saying about a subject on social media or discusses the significance of a popular hashtag or the reason it is trending. The majority of the time, readers of these stories want to join in the conversation and catch up on what has already been said.
Additionally, it’s about belonging: if the reader is on Twitter or Instagram, there’s a good probability that they are curious about what’s popular there. Being a community member entails having an interest in what occurs there.
Why Write “Keep Me On Google Trend” Articles?
These articles are a useful approach to demonstrate to your audience that you use the same social media platforms as them and are familiar with TikTok, Instagram, and Twitter. People who want to keep informed on popular subjects are more likely to look to you as a reliable source of information if you are a well-respected member of the community on such channels.
These articles frequently garner interaction and are shared more widely, which establishes a pleasing cycle, or as we like to say, “story life cycle.” These articles are a reasonably simple approach to draw readers and increase engagement if you already have a team in place that monitors social media.
Here’s what Google Trends can do for you:
- Monitor search trends
- Find new keywords
- Research your niche
- See the latest popular searches
- Compare keywords
- Optimize for video and eCommerce
- Target local audiences
- Analyze competitors
- Plan your yearly calendar
When To Use The “Keep Me On Google Trend” Technique
An excellent moment to write one of these articles is immediately following a significant incident that is likely to loosen people’s tongues on social media. Jumping on the bandwagon when something becomes popular is also a smart idea. See how frequently your social sharing buttons are used and see if you can collect some of these responses for your “Keep me on trend” piece if you want to write a follow-up to one of your own news items.
Introducing A “Keep Me On Google Trend” Tale
These articles will require some social news collection and research. There are essentially two approaches to this. Either keep a watch on social media activity or gather fascinating comments on a specific subject before writing your essay. Alternatively, you may put off your social media channel research until a bigger event or topic comes along that you want to write about from a different angle.
Formats That Are Helpful For A “Keep Me On Google Trend” Piece
The most common structure is a compilation of tweets, Facebook and Instagram posts, or an article or a brief video with numerous social media updates “embedded” inside of it.
An Effective “Keep Me On Google Trend” Heading
So that readers know what to expect, the headline ought to mention responses from social media.